Spot The Gap Our Mission

Spot The Gap creates values driven employee experiences and internal communications.

Businesses are more sustainable and successful in the long-term, when their internal communications and culture reflect the organisational brand purpose.

Employees are a company's best brand assets. Your business reputation will only ever be as good as the people who work for you.

When employees are engaged and bought into a shared sense of purpose, then magic will happen!

brand + culture = success 

To win in the marketplace, you must first win in the workplace
— Doug Conant, Former CEO & President, Campbell Soup

The workplace is changing. Employees are increasingly driven by a strong sense of personal and professional purpose.

As a result, employees are demanding more from employers than ever before.

They want to know what your brand values are, how they align with their own, and how you are operating.

Companies which create exceptional employee experiences, which align with their purpose and values, will attract and keep the best talent, as well as differentiate themselves from competitors in the marketplace.


Let's talk!

If you'd like to find out more about how we can help your organisation, please drop Alex a line at or fill out the enquiry form below: